Product Management Weekly - Issue #3
Welcome to the another edition of the PM blog newsletter. This week’s writeup focuses on pricing trends, strategy (changes), and user experience. Dive into this article to learn more about product str
Uber and Lyft’s divergent visions for transport-as-a-service
Article: link
tl;dr;
Product Insights writes about how even though Uber and Lyft product strategy seemed similar before, they are slowly diverging and pointing two different visions of transportation-as-a-service. Is Uber trying to become a B2B SaaS logistics platform along with providing freight and ride-sharing? And is Lyft on the other hand focussing and building for “yuppie” (young, urban professional) category? More insights in the article.
Both companies have started to pivot away from pure, commodity ride-sharing, but here’s the interesting part: they’re pivoting in very different directions.
Five Pricing Trends for 2021
Article: link
tl;dr;
Good Better Best presents a short-list of pricing strategies to watch in 2021. Pricing strategies include
More transparency on pricing (ex: Electrify America, Metromile)
Skin in the game pricing (ex: Lambda School, Substack)
Enhanced Subscription models(ex: Snowflake, Stitch Fix)
Monetizing(ex: Fortnite)
Freemium and Selective Monetization(ex: Notion, Nike)
Checkout the blog for details.
Fixing User Personas
Article: link
tl;dr;
LearnUXD writes about best practices for building user personas. These include:
Discovering data from research
Building personas which are digestible and focused
Include psychographics, not demographics
Limiting to how many personas you should own
Checkout the blog for details.
What Does It Take to Design a Peloton Bike?
Article: link
tl;dr;
In this article Stephanie Kaplan describes how they enhanced the Peloton experience by listening to their consumers and accordingly prioritizing items. Stephanie highlights the most time consuming part is to stop and listen but this is what helps in building an amazing product experience.
Everyone on our team has this obsessive trait of being passionate about the product.
Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction
Article: link
tl;dr;
Tunde Adeniran writes on Mind the Product about the different scenarios of building roadmap and how to make the best in each scenario. Scenarios include
Top-down product Roadmap
The WOLF or Visionary Product Roadmap
The Team-driven or 360-degree Product Roadmap
What is Mixed Methods Research and Why Is It Becoming So Popular?
Article: link
tl;dr;
OpinionX writes about mixed methods research
which combines both qualitative and quantitative methodologies. Spotify, Airbnb, Lyft, Slingshot etc companies utilize mixed methodology to enrich their user insights.
“Data can tell you the what but it can’t tell you the why. We use surveys to get to the why.” Anna Marie Clifton — Product Lead, Asana
The 10 Attitudes of Outstanding Product Owners
Article: link
tl;dr;
David writes about what qualities as PM should develop which would help in product careers.
One of the most critical lessons in product is knowing what we can’t know” -Marty Cagan, INSPIRED: How to Create Tech Products Customers Love
How to quantify customer happiness: 9 examples of effective CES, CSAT, and NPS surveys
Article: link
tl;dr;
Shonak talks about NPS, CES and CSAT scoring, and shares 9 examples where these have been done right.
A poorly timed or over-the-top survey can erode customer trust and take away from the customer experience.
The Top UX Research Conferences to Attend in 2021
Article: link
tl;dr;
A listing of user research conferences to be held virtually in 2021.
How Product Managers can work best with designers
Article: link
tl;dr;
Kent presents a collection of great articles on how PMs can work best with UX designers.