Product Management Weekly - Issue #2
Welcome to the another edition of the PM blog newsletter. This week’s writeup focuses on product strategy, roadmaps and summarization of 2020 content from Havard Business School, Product Craft, Produ
Original Article Published by me here on my previous blog
Improve your user on-boarding with Jobs-to-be-Done insights
Article: link
tl;dr;
Intercom writes about how a great on-boarding experience helps avoid user’s drop-off in funnels. In the article intercom explains the benefits of having on-boarding tasks on websites for new users, tailoring the on-boarding experiences for stakeholders, and reducing user choices during decision making.
New users who drop off during the on-boarding process believe that the core value of a product isn’t worth the cost of continuing
The secret to a potent and practical product strategy—lessons from growing Zendesk to $700m
Article: link
tl;dr;
Kieran writes about how a clear product strategy plays an important role in growth. Build a clear product vision, make strategic investments to meet your product vision and rely on long-term objectives helps not only team members to rally around an idea but also helps with customer adoption!
Customers buy trajectories as much as they buy current features, They’re not just buying into the current product—they’re also buying into what the future of that product is going to look like.
The 6 Steps to Roadmapping
Article: link
tl;dr;
Sarah writes on nngroup about 6 key steps to roadmapping which can be applied to any scope or industry with focus on understanding user pain-points, user segmentation and prioritization
Upgrade Your Pricing Strategy to Match Consumer Behavior
Article: link
tl;dr;
Great HBR article on pricing hacks
retailers use to help increase the perceive value of offerings thereby guiding consumers towards more expensive and better options. These hacks include:
framing higher prices as an upgrade
translating intangible costs into $$$
Stacking all available discounts and presenting individually is perceived better as compared to lumpsum
The best product talks of 2020
Article: link
tl;dr;
Product School lists and documents 20 great product talks on its platform in 2020. This is a great read if you are looking for a quick summary, and it also provides references to slides and recordings
The 10 Product Talks You Should Have Watched in 2020
Article: link
tl;dr;
Mind The Product lists and documents 10 great product talks on its platform in 2020.
New Year’s Resolutions for Product Managers
Article: link
tl;dr;
Sara writes on Product Craft website on 6 new year resolutions to consider for product managers. These include building adaptable roadmaps, using data driven decision-making, communicating better, spending (more) time with customers and removing unused features. Read full article for details!
How to do GTM strategy
Article: link
tl;dr;
Caroline presents an excellent framework on GTM strategy. More details are also available on Caroline’s blog: https://www.carolineclark.io/gtm-nirvana